The internationally renowned designer Marcel Wanders is proud to announce that the unlimited edition of ‘Rijks, Masters of the Golden Age’ has exceeded all sales expectations. As a special initiative and project of Marcel Wanders in collaboration with the Rijksmuseum and publisher, Steven Hond, the unique art publication pays homage to the 17th Century Dutch masterpieces from the Rijksmuseum’s prestigious Gallery of Honour.
“The greatest masterpieces still influence how we see the world today. This book is for anyone who desires to have an intimate acquaintance with timeless creativity,” says Marcel Wanders.
Launched in April 2016 at the Rijksmuseum in Amsterdam, and made available to the public in August 2016, the project was born of Marcel Wanders’ profound appreciation for this outstanding cultural heritage and its enduring significance. The unlimited edition is a price friendly version that ambitiously aims to make the book accessible to everyone.
Leading contemporary critical thinkers from the worlds of philosophy, art, film, food, trend, business and design explain how their perception of the world has been influenced by these paintings with each of the 30 renowned experts focusing on an individual artwork.
“Without the help, support and enormous drive of the book sellers, we could never reach this milestone of selling 25.000 books,” says publisher Steven Hond. “I first thought it would be a challenge to sell the exclusive edition of such an extraordinary book, but the unlimited edition really stroke a chord of people’s hearts,” adds Nadine Paagman, co-owner of bookstore Paagman.
To celebrate the book’s success, Marcel Wanders and Steven Hond partnered with Paagman bookshop in Den Haag. A special action took place, a customer who purchased the Unlimited Edition of the book was also surprised with a Limited Edition exemplar. Steven Hond, Nadine Paagman, Simone Roodnat from Marcel Wanders and Thorwald Letzer gathered for this gifting event. “I am so incredibly grateful. I’m now busy deciding where the best place in my home is for giving this volume the proper space and attention it deserves”, adds Thorwald Letzer, the lucky customer of Paagman.
For its uniqueness, contemporary writings and beautiful hand-written calligraphy, the 5-kilogram Unlimited Edition stands out. It features 100% cut outs of the original paintings allowing for a one-on-one type of experience, next to close ups that show each brushstroke and craquelé. “I believe the power of these works goes beyond their presentation. They have an inherent quality that catches your eye and pulls you in. They have star power,” former Rijksmuseum director Wim Pijbes says.
Rijks, Masters of the Golden Age
Paintings from the Gallery of Honour
25 x 35 cm